The two-wheeler market fell by 16.8% in July 2019 bike sales report
So guys, two-wheeler sales report for the month of July 2019 are now out. Overall, as we speak, the market has shrunk even further to only 15.11 lakh unit sales. Last year in the same month total two-wheeler sales stood at 18.16 lakh. Hence, the market fell by 16.8% in July 2019. There is no ray of hope in the sales figures as of now because monthly sales are also in the red band.
Hero MotoCorp which is India’s largest two-wheeler manufacturer lost 2.86 percent market share from 33.83% in July 2018 to 36.51% in July this year. What makes it worse in the increase in the market share of Honda. HMSI too registered negative growth in July 2019 where the sales fell by 10.5%. However, Honda’s market share increased from 27.99% to 30.10%. Why you might ask because Hero posted a massive -22.9% fall in sales. Now there is only a difference of 3% and we think if similar conditions persist, Honda will not shy from taking the number one spot in the Indian two-wheeler market.
Speaking of TVS and Bajaj, both the Indian companies are doing far well even in these difficult times. Both TVS and Bajaj lost their sales numbers by about 15% each however, their market share increase by 0.20% and 0.22% respectively.
The Finance Ministry has ensured to increase liquidity in the market and it’s only a matter of time when we will get to see positive numbers in the sales. All two-wheeler manufacturers are gearing up for the festive season as they are sure that liquidity crunch would die out.
TVS sold 2,08,489 two-wheelers in July which is down from 2,47,042 same month last year. Bajaj, on the other hand, posted 1,70,978 unit sales which is about 30,000 units less from the last year’s number.
Suzuki, Royal Enfield, Yamaha, and Piaggio combined sales number is less than what Bajaj sold alone. When we speak about Suzuki, it is the only mass-market two-wheeler maker who posted a 17% increase in sales. Rest all are falling like a snow ball from a snowcapped mountain, unstoppable.
Harley Davidson and Triumph are down as well. Triumph managed to push just 38 units of British beauties out of their showrooms. This had to happen as they pridefully overpriced all of their lineups. Harley Davidson fell by 33.7% to just 175 units from 264 units last year.
Two-wheeler sales July 2019
|S No||Brand||July ’19||July ’18||Growth (%)||Market Share|