Pulsar 150 sales eaten by the smaller Pulsar 125
Where October 2019 was a relief for the two-wheeler manufacturer as festive season discounts and other offers made people opt for their vehicle of choice. However, as the month passed by, sales dropped to where it was before the festive season. Bajaj Auto also suffered a year-on-year decline of about 15%. In November 2019, Bajaj Auto managed to sell 1,71,735 units which is 14.58% less than the November 2018 dispatches of 2,01,055 units.
Bajaj Platina is the highest seller of the Pune based company with a total volume of 53,015 units in November 2019. In the same month, the second-highest seller turned out to be Bajaj CT100 and CT110 motorcycles with a combined sales of 44,808 units. Number three spot has been taken by non-other than India’s favourite motorcycle, the Pulsar 150. Pulsar 150 found 33,933 homes in November 2019 which is a heavy fall from 53,524 units. This difference is due to the launch of Pulsar 125 sporty commuter motorcycle which carries the design of Pulsar 150 with a smaller 125cc engine.
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The smallest Pulsar registered 20,193 units which especially appeals to the youngsters and college-goers. Pulsar 180 and NS 200, on the other hand, posted 8497 units. The once fastest Indian Pulsar 220F found 5645 homes in November 2019.
Discover brand as toppled on the floor as Discover 100 and Discover 125 sold 1063 units and 94 units respectively. The cruiser motorcycles, Avenger 160cc and 220cc variants sold 3374 and 802 units in the same month. With time, the popularity of Avenger is again at the bottom of the industry with no direct competitor. TVS Zeppelin cruiser will become a threat to the Avenger brand once it is launched next year.
Most powerful Bajaj motorcycle, Dominar 400 got only 311 buyers in November 2019 as the price was hiked to Rs 1.90 lakh ex-showroom from Rs 1.74 lakh in April 2019. Not only this, but Dominar 400 also tackles Royal Enfield, Jawa, Suzuki in the price range.
What we need to wait is the implementation of BS6 emission norms and see if there is any stability in the sales of the two-wheelers.
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