Royal Enfield tops the charts of July 2019 sales in the performance motorcycle segment
The two-wheeler market is currently gripped by the slowdown, which is worst in nearly a decade. The main culprit for this slowdown is the lack of liquidity which hit the whole Indian economy last year in October 2018 when the country’s largest NBFC, IL&FS went into certain liquidity problems. Due to this cheaper loans vanished from the market and thus causing the slowdown in the automobile sector.
Here we are listing the sales of performance-oriented premium motorcycle sales in the month of July 2019. The bikes which are considered here are priced north of Rs 1.5 lakh ex-showroom and up to Rs 3.5 lakh ex-showroom. These are the bulk of premium bikes which are sold highest in the Indian market.
The performance segment has been topped by the Royal Enfield Interceptor and Continental GT 650 motorcycles with 2225 units of sales in the month of July 2019. On the second spot, we have an old friend, the KTM 200 Duke which registered 1749 units. This number also includes the sales of RC 200. The 200 Duke has lost quite some sales due to the introduction of ABS and 125 Duke.
|Motorcycle||Unit Sales in July ’19|
|RE 650 Twins||2225|
|KTM 200 Duke+RC||1749|
|Bajaj Dominar 400||1363|
|KTM 250 Duke||493|
|KTM 390 Duke+RC||346|
|Suzuki Gixxer 250||284|
|TVS Apache RR310||237|
|Kawasaki Ninja 300||135|
The third position is proudly taken by the potent Bajaj Dominar 400 with 1363 unit sales. This number is less than what the bike had registered in June 2019 and was first in the segment. Dominar is able to attract this kind of number is because it offers a lot of goodies at an attractive price tag of Rs 1.8 lakh ex-showroom.
Next, in the list are KTM brothers with 250 Duke managing about 493 units and 390 Duke posting 346 units of sales. The number of Duke 390 also includes the sales of RC 390. Recently launched Suzuki Gixxer 250 and SF 250 has a combined sale of 284 units which is pretty low for what these bikes have on offer. TVS Apache RR310 posted 237 units whereas its nearest contender Kawasaki Ninja 300 registered only 135 units.
These were the bikes which are in triple-digit sales number. Now, let’s see what we have under 100 units sales in July 2019. The Premium 300cc bike from Honda, the CB300R found only 63 homes whereas its old cousin, the CBR 250R was taken by 48 touring enthusiasts. The surprising factor here is the emergence of Yamaha R3 from the grave as it posted 24 units in July.
At last, we have Mahindra Mojo which was taken by 1 person from more than 136 crores in India. It will be interesting to watch the fate of Mojo in the coming months. Once the liquidity starts flowing in the market, we can see better sales number in the future.