Suzuki is now the 5th largest two-wheeler manufacturer in the country
With the two-wheeler industry facing a huge slump, Royal Enfield fell the greatest heat. Royale Enfield registered a de-growth of -26.60% when compared to July 2018 sales. On the other hand, Suzuki managed to move more two-wheelers out of their showrooms in July 2019 than what they did in July 2018.
In the month of July 2019, Suzuki sold as much as 62,636 units when compared to Royal Enfield’s 49,182 number. Suzuki overtook Royal Enfield in June 2019 itself when it sold around 2,000 units more than the Bullet maker. Further, in July 2019, the difference rose to staggering 13,000 units.
Also Read: Suzuki Access 125 SE launched in India
If you ask us why Royal Enfield is losing numbers at this rate, our most likely answer would be that the entry point of any Royal Enfield is Rs 1.21 lakh for Bullet 350 whereas Suzuki retails cheaper products starting from Rs 57,000 for Access 125. Another interesting fact about Suzuki is its best selling product Access 125 which occupies more than 70% of its monthly sales.
Suzuki’s stealing the show here, as it is among the two manufacturers (another one is Kawasaki) posting positive sales numbers Year-on-year. To fight the slump, Royal Enfield is gearing up to launch a cheaper motorcycle something like Bullet/Classic 250. If the company is able to price it around Rs 1 lakh, then there are chances for it to pick up sales again.
Moreover, Suzuki will launch two 250cc motorcycles – one is Naked Gixxer 250 and Intruder 250 by the end of Q2 FY20. There are reports about Suzuki launching a 250cc Adventure Tourer to rival Himalayan 400. However, the naked Gixxer 250 is expected to be priced at about Rs 1.6 lakh ex-showroom.
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