In the last 6 months, the sales of RE Classic 500, Bullet 500, and Thunderbird series is going down
Last year in May 2018, Royal Enfield was enjoying fat sales of its bikes in all the segments it has. But this year the overall sales are down due to the market slowdown. Have you noticed one thing that the sales of 500cc bikes from the house of Royal Enfiled are a lot less than the previous year. Let’s discuss why RE Classic 500 sales are down by a huge margin.
In the case of RE Classic 500, the sales have fallen face first to just 612 units from 2368 units in same month last year. This turns out to be a staggering of 74% which is a huge dip in itself. The other motorcycles like Bullet 500 and Thunderbird 500 and 500X saw a drop of 65% when compared to last year.
Speaking about the numbers RE Bullet 500 registered just 140 units against last year’s 397 units. Thunderbird 500 and 500X found only 133 homes in May 2019 down from 383 units in May 2018. These figures are unusually lower than the overall sales dip of the Royal Enfield in May 2019.
The question is why 500cc Royal Enfields are falling into an abyss? The answer is simple, RE’s own big brothers are eating into the sales of 500cc bikes. Yes, the Interceptor 650 and Continental GT 650 are the reason for such a downhill fall of 500cc bikes. The reason is hidden in the pricing of these two different segment bikes.
The price of Royal Enfield 500cc bikes are –
RE Bullet 500 – Rs 1.88 lakh
RE Classic 500 – from Rs 2.01 lakh
RE Thunderbird 500 – Rs 2.06 lakh
RE Thunderbird 500X – Rs 2.15 lakh
The prices of Royal Enfield 650 twins are –
RE Interceptor 650 – Rs 2.50 lakh
RE Continental GT 650 – Rs 2.65 lakh
This narrow difference between the prices has made customers choose Interceptor 650 instead of 500cc Classic or Thunderbird. The company has also made it clear that the price of 650 twins will be hiked soon. With an increased price tag we can expect the sales of 500cc bikes to pick up slowly until the market is stabilized.
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