Through this partnership, Maxxis tyres will be sold through Honda dealerships in India
Maxxis India, a subsidiary of Maxxis Group, one of the leading tyre companies, has announced a strategic partnership with Honda Motorcycle and Scooters India Ltd for retail partnership. Under this association, co-branded Maxxis tyres will now be available for sale at HMSI as well as Maxxis dealerships.
Commenting on the partnership, Bing-Lin Wu, marketing and retail sales Head, Maxxis India, said, “We are excited about this unique association with our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high-quality products for the country’s leading two-wheeler brand. And will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”
In the first phase, M6000 tyres (90/100-10) which is a co-branded tyre, will be available ar select HMSI and Maxxis dealerships across India. The dealers and no. of products will increase further in the next phases. The M6000 tyre is an Original Equipment fitment to Honda Activa which is designed to provide extra strength and safety to the scooter. Maxxis is conducting training sessions in 20 cities, covering 650 Honda dealers to provide knowledge to the dealers about their products.
Maxxis India rolled out its first two-wheelers tyres consignment from its Sanand factory to HMSI in August 2018. The Maxxis India achieved the target of selling 1 million tyres to its OEM partners.
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About Maxxis Tyres
Maxxis India is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd. Headquartered in Taiwan, it is the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing units and five Research & Development centers around the globe. Maxxis serves customers in 180 countries.