Benelli received more than 1200 bookings for the newly launched Imperiale 400 in just 10 days
The Italian motorcycle manufacturer has launched its first retro classic motorcycle in the Indian market in the form of Imperiale 400. With a shocker of a price at just Rs 1.69 lakh ex-showroom pan India, Benelli Imperiale 400 will directly rival the likes of Royal Enfield Classic 350 which is priced from Rs 1.54 lakh ex-showroom and Jawa 300 which will set you back by Rs 1.72 lakh.
The fresh new classic bike among the Royal Enfields and Jawas, the Imperiale 400 received a positive response with more than 1200 bookings in just 10 days. You can book the Imperiale 400 at a nominal token amount of Rs 4000 which is completely refundable in case you change your mind. Bookings can be made online on Benelli India’s official website as well as offline through the dealerships.
Not only this, but the Italian brand will bring in more variants of Imperiale 400 to reach out to different kind of customers and experiences just like the Royal Enfield has done with its range of 350cc motorcycles. There could be more Imperiale branded motorcycles with smaller as well as bigger capacity engines. At present, at its disposal, Benelli has engines ranging from 250cc to 1130cc.
The deliveries have already started and the company has increased its presence to about 26 showrooms across the country. Benelli India says that they have chosen more cities and will grow to about 100 dealers by the end of next year. A total of 65 cities will have at least one Benelli dealer. As per the collaboration, Mahavir Auto Group is taking care of the distribution of the motorcycles as well as dealers in India.
The Silver colour Benelli Imperiale 400 is priced at Rs 1.69 lakh whereas the premium Red and Black colour options will set you back by Rs 1.79 lakh ex-showroom. The full metal classic bike weighs at 205kg with all fluids and has a ground clearance of 165mm which is enough for a highways tourer.
Currently, Benelli has an annual production capacity of 20,000 units which can be scaled to 40,000 units per annum if needed. Both Royal Enfield and Jawa has to optimise their plans for the future as Benelli has come with full force this time with Mahavir Group.
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