The lifestyle Store offers a long range of accessories, apparels, helmets, custom parts along with the custom bikes
A LifeStyle Flagship Garage was inaugurated by Vardenchi in Mumbai on 2nd April 2019. When we talk about custom bikes in India, Vardenchi comes first in the mind. Vardenchi is a popular motorcycle customizing company in the country, especially for the elite class people. Founded by Akshai Varde in 2005, Vardenchi has grown much fold since then. This Lifestyle Garage was inaugurated by Bollywood actor Suniel Shetty along with founder Akshai Varde. The event was attended by Actors Gauhar Khan, Sameera Reddy, Gul Panag, and Karan Tacker.
The company mainly customizes Royal Enfield and Avenger range of bikes. Not to mention, the old world charms like Jawa and Yezdi 2-stroke motorcycles. The Lifestyle Garage showcased three Royal Enfield 500 custom motorcycles namely – Rebel Red, Rebel Blue, and the Timeless. At the store, one can find a range of riding Apparels, Helmets, safety gear, customized motorcycle parts, etc. There is also a range of aftermarket accessories like lights, seats, leg and engine guards, panniers as well as saddle bags.
Vardenchi has a manufacturing plant in Belgaum
The lifestyle Vardenchi garage is located in Goregaon, Mumbai and it is spread over 1000 square feet. Till now the company was customizing Royal Enfield motorcycles but now it will expand its portfolio by developing aftermarket components of Bajaj, KTM as well as TVS range of bikes. The store also has a service center for servicing and fitting of aftermarket components and other custom parts.
Speaking about the new Flagship Garage, Vardenchi Motorcycles – Founder and Managing Director, Akshai Varde said, “The Vardenchi Lifestyle Garage is a culmination of our long-standing vision of offering ‘everything motorcycle.’ The market and the timing are very well positioned for a concept like this and we are extremely excited to kick off the first of an entire network of franchise stores.”
Vardenchi now has 14 years of bike customizing experience
The custom bike makers say they are planning to open 100 such lifestyle stores across the country. The list mainly comprises of Tier I and Tier II cities. Tackling smaller cities will help Vardenchi tap into the large potential customer base. Custom kits can bring in more customers as kits turn out to be more affordable than the complete makeover.
Although Custom bikes are fancy looking motorcycles and there is something we have to keep in mind. A couple of months back, the Supreme Court has passed an order which states that no customization will be allowed on any car or motorcycle in the future. This is not known yet, what would be the position of the custom motorcycle makers in this regard. Whether they will be given permission for customization or the whole concept of motorcycle customization will be scrapped out. I hope it’s the former one which must be enforced because even I love the concept of custom motorcycles as all motorcycle enthusiasts do.
Ride Safe, Ride Hard, and always wear a helmet while riding. Stay Tuned for more from the world of motorcycling.