Harley-Davidson becomes the latest entrant in pre-owned vehicle business in Indian market with Harley-Davidson Originals.
Harley-Davidson is entering the pre-owned motorcycle business in India in order to grab a stronger spot in the country’s premium two-wheeler space. The American motorcycle manufacturer claims, the pre-owned program will come with a host of benefits and it will ensure, the customers get best quality products with a 99-point quality check assurance through stringent examination.
As Harley-Davidson claims, the pre-owned motorcycles will come with peace of mind for the customers. Additionally, these used motorcycles will come with official Harley-Davidson warranty for one year, which is similar to the warranty issued for the new motorcycles. Also, this warranty can be extended for further two to three years at an expense of some extra sum.
Buying an used Harley-Davidson motorcycle will open up door of the Harley Owner’s Group (HOG) to the customers, which has become the largest owner’s club by the American brand. The HG has around 1 million members across the world. As the brand hopes, this pre-owned service will open road to many riders across India in coming days.
Harley-Davidson currently has a wide range of products in Indian market. The brand sells 16 products in total in the country, with the Street 750 being the most affordable model. Also, Harley-Davidson Street 750 is the most popular in India among all models from the manufacturer.