Apache RR 310 registered 175 unit sales while Ninja 300 was just one unit behind at 174
Kawasaki Ninja 300, a motorcycle which was selling just 20-30 units till last year is now achieving new sales heights each month. Last year in July Kawasaki announced that the price of new Ninja 300 would be Rs 2.98 lakh ex-showroom. This was a huge Rs 62,000 reduction in price and along the away dual-channel ABS found its place. Suddenly, the value for money quotient shot up the roofs.
There was an occasion when the Japanese giant registered more than 200 units of Ninja 300 sales in 2018. A close competitor, TVS Apache RR 310 which is Rs 70,000 cheaper than the Ninja 300, registered just 175 units in May 2019. It’s unbelievable. Why did this happen? Maybe Apache fans were waiting for the new facelift version of Apache RR 310.
Just last month, TVS launched an updated version of Apache 310 with a slipper clutch and few nicks here and there (mainly to reduce excessive vibrations). A gloss black paint is also in the list of additions done on the Apache.
On the other hand, Kawasaki also launched two more colors for Ninja 300 in a bid to boost sales in the coming months. I must say that the sales of Ninja 300 were subdued by the launch of Royal Enfield 650 twins. This is because the 650 parallel twin bikes were inevitably cheaper than a 300cc parallel twin sports bike. Both Interceptor, as well as Continental GT, ate away the sales of premium bikes in this segment.
Also Read: Your Ninja 300 is now cheaper to maintain
One more thing which is sustaining the elevated sales of Ninja 300 is the lower spare parts on the bike. Heavy localization has made the parts a way cheaper than what Kawasaki used to import from Thailand plant.
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