Ducati India: Over 350 Ducatisti celebrated Independence Day
Ducati India: Luxury motorcycle brand Ducati successfully concluded its first Independence Day Ride in India, in partnership with Lotus Petal foundation. Over 350 Ducatisti from across the Ducati dealer network came together to celebrate the spirit of Independence and supported the cause of providing education and life of dignity for the children living in the slums.
Kids supported by the Lotus Petal foundation and its founding members spoke to the Ducatisti at the Ducati Gurgaon showroom and also flagged off the ride which passed through India gate and Delhi roads before culminating in Gurgaon.
Sergi Canovas, MD of Ducati India, said “It’s a proud moment for Ducati, to have organized a first-of-its-kind Independence Day ride in the country, in association with the Lotus Petal Foundation. The Ducati family came out in great numbers to show their support to the cause and help raise awareness to transform the lives of the underprivileged. The participation from Ducatistis was a testimony to the brand and the motorcycle community giving a perfect platform for riders to come together to pledge independence from everything that’s holding these children back from achieving their aspirations.”
The rides started at 7 AM from the Ducati dealerships across Delhi – NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi, Kolkata & Chennai and the Independence Day ended on a positive note with the spirit of independence truly and aptly celebrated by Ducati India and its motorcycle community.
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Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded.
The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression.
These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships.