Bajaj Dominar 400 price has been hiked by Rs 10,000, now priced at Rs 1.90 lakh ex-showroom
Bajaj is the fourth largest motorcycle manufacturer and also the largest motorcycle exporter in the country. The company recently hiked the price of Bajaj Dominar 400 by Rs 6000 from Rs 1.74 lakh to Rs 1.8 lakh ex-showroom. It felt that sales of Dominar fell to 1300 odd units in July due to an increase in price.
This time around, Bajaj has shot up the price of Dominar 400 by a staggering Rs 10,000. And now the ex-showroom tag of Dominar 400 is Rs 1.90 lakh. For September 2019, the price hike can be the cause of further fall in sales as August 2019 numbers are also disappointing for the Pulsar maker.
Reports suggest that only about 927 units of Dominar moved out of the dealers in the month of August 2019. Whereas in August last year the sales stood at 1122 units. This amounts to a downfall of -17.38% YoY and about -32% MoM fall which must be worrying Bajaj as sales performance is less than what was thought.
As you all know the new 2019 Dominar 400 s more powerful and comes with all the bells and whistles for its price. We would say that Bajaj has not lost its value for money proposition even after this steep price hike. We are saying this because the Duke 390 which has a bit more power and nearly all of the same components, is priced at Rs 2.48 lakh ex-showroom a whole Rs 58,000 more.
Where are the buyers?
The potential Dominar buyers can be seen buying the Royal Enfield Himalayan. We can say this because the sales of Himalayan is on rise since last two months. In July 2019 Himalayan cross 1600 units mark and same is the story in August. People seem to be moving towards the full-fledged Adventure Tourer which can also do off-roading.
Not only this but a motorcycle like Himalayan is best for tackling the speed breakers as well as potholes on the city roads. This easy life does not come with the Dominar as it is purely made for munching miles on good road. Let me tell you that ‘The Polar Odyssey’ Dominar is highly modified one that’s what made it cross the two continents with ease. Himalayan is a ready ADV and you can hit the off-road right after taking its delivery from the showroom.
Ride Safe, Ride Hard, and always wear a helmet while riding. Stay Tuned for more from the world of motorcycling.