New MD of Harley Davidson In India : Peter MacKenzie continues to be since 2010 with Harley-Davidson
He assumes this function in addition to his current role as Managing Director for Harley-Davidson Greater China. New MD of Harley Davidson In India is Peter MacKenzie continues to be since 2010 with Harley-Davidson, also brought with him 25 years of business development expertise in the sector. He will continue to be based in Shanghai, China to serve as MD for Greater China, and will frequently travel to India to release his duties as MD of Harley-Davidson India, while Nation Manager Manish Agarwal will continue to provide full support to India operations on a day-to-day basis.
This role will see MacKenzie handling Harley-Davidson India’s leadership team accountable for sales, dealer network operations, advertising, service and management actions that are in-country to expand Harley-Davidson’s presence in the country.
Marc McAllister, Vice President and Managing Director, International Markets highlighted the importance of the Indian market when he stated, “India is a strategic market for us in line with our business strategy to build the next generation of Harley-Davidson riders internationally. I am convinced that MacKenzie will provide strong leadership to the staff to increase the reach and effect of our new, as we expand our dealership network from the country to support our business and give new and loyal customers better accessibility to our brand”