Cleveland Cyclewerks stopped the production after the safety norms were enforced in April this year
American motorcycle manufacturer, Cleveland Cyclewerks have shut both the showrooms in Mumbai and Chennai as well as assembling plant in Pune. However, the Pune facility is reportedly closed for the last eight months. The company launched two motorcycles – Ace and Misfit in the Indian market during Auto Expo 2018.
The price of these bikes was exorbitantly high for what they offered to the masses. Ace was priced at Rs 2.23 lakh ex-showroom while the cafe racer styled Misfit was tagged for Rs 2.49 lakh ex-showroom. These bikes were powered by a Honda sourced 229cc engine which developed meagre 15.4bhp power and 16Nm torque. On contrary to that, Yamaha R15 makes more power from a 155cc engine. The engine was mated to a 5-speed cog box.
As expected from the first day, only a few motorcycles were sold owing to the fact that the bikes had nothing to flaunt and lost to the competition. For the price of Ace and Misfit, any sane person would buy KTM 250 Duke, 390 Duke, Apache RR310 or Royal Enfield motorcycles or other motorcycles in the price range. Everything went down south when ABS safety norms were enforced in April 2019 as none of the CCW bikes was introduced with ABS technology.
Cleveland Cyclewerks brought their models in India via CKD route and only about 5% localisation was achieved in the case of wires and Tyres. The company was more or a customisable motorcycle manufacturer as they had nothing of their own, every part is sourced from other manufacturers such as Engine being an old Honda unit.
There is no word from the manufacturer as of now, so it is difficult to tell whether they will come back like Benelli did or gone for good.
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