New Hero Maestro Edge 125 and Pleasure 110 will be launched on May 13th, targetted on Ntorq 125 and Jupiter 110 scooter from TVS
After launching three new 200cc premium motorcycles, India’s largest two-wheeler manufacturer will launch Hero Maestro Edge 125 as well as Pnew Pleasure 110 scooters. The scooters are deemed to launch on 13th May 2019 exactly twelve days after the bike launch.
At present, Hero Maestro Edge is a premium 110cc scooter on sale in the Indian market. The Pleasure, however, is available with a 100cc engine. The company is gearing up to launch upgraded and more powerful variants with a 125cc engine for Maestro and 110cc engine for Pleasure.
With these scooters, Hero is directly targeting TVS’ Jupiter 110 with its Pleasure 110 commuter scooter. Furthermore, Ntorq 125 will rival the new Maestro Edge 125. Here, the 110cc scooter is a family-focused scooter while the 125cc is targetted for youngsters.
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If everything goes right for the company, we might see a greater hold of Hero in the scooter segment in both commuters as well as the premium segment. The only 125cc scooters doing well in the country are Destini 125 and Ntorq 125. Honda is lagging behind with its 125cc offering with Grazia 125 sells less than 10,000 units per month.
Another competitor is also coming in the 125cc space and its Aprilia with its new Storm 125 scooter. Storm 125 is started to arrive in dealerships and the launch is imminent, even before you’d consider. The price of Aprilia Storm 125 is pegged at Rs 65,000 ex-showroom for Drum Brake variant. This price is a lot for the features which Aprilia offers but it compensates for the sporty looks and stance.
Also Read: Vespa Urban Club 125 to hit the roads soon
Let the Maestro Edge 125 come, what I feel is it cannot beat TVS Ntorq 125 in terms of the feature list. TVS recently launched a cheaper variant of Ntorq 125 with Drum brake option sans few features like USB charge and under seat storage light. We’ll get to know everything on 13th May. Watch this space for more.
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