Make a worthy choice for your spending: Royal Enfield vs Bajaj
Royal Enfield vs Bajaj: Bajaj wished to consume into Royal Enfield’s rising pie at the 300-500cc section and made a decision to start the Dominar 400 as an alternative to the Vintage 350. Right from the initiation of the Dominar 400 from the Indian marketplace, the Pulsar-maker was persistently taking a dig at Royal Enfield cycles by comparing them to their own sports cruiser.
All this time, Royal Enfield was rather numb to all those advertisements. But today, Royal Enfield manager Siddhartha Lal has tweeted “Royal Enfield’s earnings are equal to the worldwide revenue of Harley-Davidson, KTM, Triumph, BMW, and Ducati combined. Let that sink in for another.”
Rajiv Bajaj, MD of Bajaj Auto, reacted to the tweet by means of a announcement to Business Standard, stating, “By quantifying only on the grounds of volumes with the exception of pricing electricity, it might appear that Maruti is over and beyond brands such as BMW, Audi, Mercedes-Benz, and Porsche collectively.”
Bajaj has a stake in KTM and a partnership with Triumph and thus Rajiv Bajaj’s response to the tweet, as equally KTM and Triumph are cited in the tweet from Siddhartha Lal.
Siddhartha Lal’s announcement, however, came as a surprise, because one, it was not honest, two, not one of the brands that he said in the tweet are now competitions to Royal Enfield bikes, by some criteria. It’s similar to a mass-market pizza manufacturer notification they sell more pizzas than just five of their very best fine dining and Michelin star restaurants serving pizza. Meanwhile, the Maruti Suzuki being a carmaker rather than being involved in the incident at all, will not be bothered being termed as a market leader and that also by a massive margin.