With more than 540 showrooms worldwide, Royal Enfield added one more in Seoul, South Korea
The classic motorcycle maker, Royal Enfield has opened a shop in South Korea. Their partner in the country is Vintage Motors (Kiheung International) who will take care of the distribution of motorcycles in South Korea. The flagship store of Royal Enfield was opened in Seoul, the capital city of South Korea.
The company has commenced the business operations which include sales, aftersales service, and spares. At present, Royal Enfield started operations with Bullet 500, Classic 500, Classic 500 Chrome and Himalayan 400. The company will launch more models in the near future.
Commenting on the launch of Royal Enfield at the exclusive store in Korea, Vimal Sumbly, APAC Business Head, said, “Our focus is to sustain and expand our reach in international markets especially in the Asia Pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20 percent year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here.”
Pablo Lee Jr. CEO of Kiheung Motors, said, “We are honoured to partner with Royal Enfield and bring their passion for motorcycling to customers across Korea. Royal Enfield motorcycles will offer Korean riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city.”
On the other hand, in India Royal Enfield has more than 850 showrooms and more than 540 showrooms all over the globe. There are 38 exclusive showrooms in metro cities like Milwaukee, Bogota, Sao Paulo, London, Dubai, Bangkok and more. The newly launched 650 twins are made available in the international market as well. There are a lot of positive reviews coming in from the international testers and is also reflected in sales.
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